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Essay

Innovative Distribution Channels of FMCG in India

Essay specific features

 

Issue:

Business

 

Written by:

Donald W

 

Date added:

October 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 878

 

Was viewed:

3006 times

 

Rating of current essay:

 
Essay content:

The first was size: rural markets were scattered over large areas, and per capita consumption rates were low. Thus, while the aggregate rural potential was massive, the potential of each of the 638,000 scattered markets was very low. The second was reach: rural markets were not connected to urban centers and road connectivity was poor...
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Thus, while the aggregate rural potential was massive, the potential of each of the 638,000 scattered markets was very low. The second was reach: rural markets were not connected to urban centers and road connectivity was poor. Even when feasible, accessing remote markets meant additional costs. HUL found an innovative solution...
displayed 300 characters

General issues of this essay:
Channels of Distribution Distribution Channels distribution channels Five steps in the process of building channels for international distribution Fmcg M&Amp;A India Innovative Distribution Channels of FMCG in India Marico - fmcg giant in India Public Private Partnerships in India Rural Informatics And The Impact Of Government Schemes On Rural India Rural Marketing In India samsung distribution network “Textual Analysis is limited when it comes to studying the relationship between media industries, governments and consumers. Other approaches to the media are also necessary.” Fmcg Sector India rural india rural india
 

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