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Essay

“Inside Apple Stores, a Certain Aura Enchants the Faithful”

Essay specific features

 

Issue:

Business

 

Written by:

Francis K

 

Date added:

April 2, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 658

 

Was viewed:

4735 times

 

Rating of current essay:

 
Essay content:

Such methods include giving customers the ability to click on iPod playlists, surf the internet using MacBooks, and touch-padding iPhones. In addition to these perks, Apple stores serve the purpose of a gathering place for people with bright lights that create “a buzz that makes customers feel more like they are at an event than a retail store”...
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Additionally, consumer behavior is dramatically affected by the way this company has designed its stores and filled them with friendly sales staff that pays close attention to customers. I also think that Apple’s goal of constructing its stores in this way makes customers feel welcome and attracts mass amounts of people to their stores in turn encouraging them to come and try the variety of Apple products that are available...
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