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Essay

Integrated Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Teresa W

 

Date added:

February 15, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3701

 

Was viewed:

4695 times

 

Rating of current essay:

 
Essay content:

Computer technology eventually broke the international communication barrier and recently a communication milestone was achieved as Hill's introduces The Pet Communicator. Through modern technology and a well-planned Integrated Marketing Communications (IMC) plan, Hill's has found a new niche in the market place with The Pet Communicator...
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The IMC will provide a brief overview of Hills, a product description, SWOT analysis, define market research; and segmentation; provide the positioning strategy; specify the strategic 4-P's; define the budget; and review various control mechanism's. Hill's realizes this product will intrigue and fuel imagination through a detailed and organized IMC plan...
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General issues of this essay:
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