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Essay

Integrated Marketing Communication

Essay specific features

 

Issue:

Business

 

Written by:

Tracey G

 

Date added:

October 18, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3027

 

Was viewed:

4407 times

 

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Essay content:

Essentially, a successfully-implemented IMC campaign would draw maximum attention towards the company's main offering of products and/or services. Promotion (of Marketing Mix) uses five main tools to achieve its communications goal. These include Advertising, Personal Selling, Sales Promotion, Direct Selling and Public Relations...
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Essentially, a successfully-implemented IMC campaign would draw maximum attention towards the company's main offering of products and/or services. Promotion (of Marketing Mix) uses five main tools to achieve its communications goal. These include Advertising, Personal Selling, Sales Promotion, Direct Selling and Public Relations...
displayed 300 characters

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