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Integrated Marketing Communications (

Essay specific features

 

Issue:

Business

 

Written by:

Elaine P

 

Date added:

May 20, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1528

 

Was viewed:

2958 times

 

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Essay content:

Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept. Scholars, agencies and clients all seem to have their own views because they all perceive it and use the concept/process differently. Agencies and clients use it as management practice to increase efficiency and boost the overall effectiveness off marketing communications...
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Agencies and clients use it as management practice to increase efficiency and boost the overall effectiveness off marketing communications. Scholars assess it in an academic manner, breaking down the key elements to critically assess. IMC is still in the transition process as it continues to extend its boundaries beyond traditional media and marketing tools...
displayed 300 characters

General issues of this essay:
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