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Integrated Marketing Communications (
Essay specific features
Written by:
Elaine P
Date added:
May 20, 2016
Level:
University
Grade:
B
No of pages / words:
6 / 1528
Was viewed:
2967 times
Rating of current essay:
Essay content:
Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept. Scholars, agencies and clients all seem to have their own views because they all perceive it and use the concept/process differently. Agencies and clients use it as management practice to increase efficiency and boost the overall effectiveness off marketing communications...
displayed 300 characters
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Agencies and clients use it as management practice to increase efficiency and boost the overall effectiveness off marketing communications. Scholars assess it in an academic manner, breaking down the key elements to critically assess.
IMC is still in the transition process as it continues to extend its boundaries beyond traditional media and marketing tools...
displayed 300 characters
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