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Essay

Intel: A case study in Corporate Branding

Essay specific features

 

Issue:

Business

 

Written by:

Tiffany L

 

Date added:

February 18, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 527

 

Was viewed:

5195 times

 

Rating of current essay:

 
Essay content:

Good crisis management saved the day, and Intel regained their position of trust and high quality performance in the minds of consumers. Intel is a model of good technology branding and positioning, and had it not already had a strong position crisis management may not have been enough to save the day...
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The company really survived and prospered because of this, and has shown how a power positioning approach can solve the problems of consumer technophobia, with its now famous Intel Inside campaign. As a component that is not visible to consumers who buy personal computers, and OEM producers offering price advantages to manufacturers, this was no easy task...
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General issues of this essay:
Case Study - Wal Mart: The Main Street Merchant of Doom (Corporate Social Responsibility Case Study) INTEL Intel Intel Intel Intel Intel Intel Intel Intel: A case study in Corporate Branding Amd Vs. Intel Intel HBS case intel pro Intel Marketing - Branding Intel
 

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