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Issue:

Business

 

Written by:

William M

 

Date added:

March 16, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 266

 

Was viewed:

1595 times

 

Rating of current essay:

 
Essay content:

However this is done only to a certain extent in terms of product offerings. McDonalds recognises that although there is a convergence (similarity) of consumer needs in many parts of the world, not all consumers will adopt the products offered. Thus McDonalds has attempted to introduce different products suited to its consumers on a geographical as well as a cultural basis, an example of this is the Maharaja Mac where beef is replaced with lamb...
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Thus McDonalds has attempted to introduce different products suited to its consumers on a geographical as well as a cultural basis, an example of this is the Maharaja Mac where beef is replaced with lamb. In India stores are strategically placed or located in areas where there is a great deal of pedestrian traffic...
displayed 300 characters

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