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Essay specific features
Written by:
William M
Date added:
March 16, 2015
Level:
University
Grade:
B
No of pages / words:
1 / 266
Was viewed:
1603 times
Rating of current essay:
Essay content:
However this is done only to a certain extent in terms of product offerings. McDonalds recognises that although there is a convergence (similarity) of consumer needs in many parts of the world, not all consumers will adopt the products offered. Thus McDonalds has attempted to introduce different products suited to its consumers on a geographical as well as a cultural basis, an example of this is the Maharaja Mac where beef is replaced with lamb...
displayed 300 characters
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Thus McDonalds has attempted to introduce different products suited to its consumers on a geographical as well as a cultural basis, an example of this is the Maharaja Mac where beef is replaced with lamb.
In India stores are strategically placed or located in areas where there is a great deal of pedestrian traffic...
displayed 300 characters
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