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Essay

International Business

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Issue:

Business

 

Written by:

Kendrick G

 

Date added:

April 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 772

 

Was viewed:

5149 times

 

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Essay content:

Even though eBay charged the same listing fees in China as it does in the United States and Europe critics seem to believe that the Chinese consumers will always choose the free and low costs of an intangible product. I argue, how can this be the case when according to the China Internet Development Research Center, the Chinese purchased over $100 million in virtual currency to upgrade online game personas and to buy custom ring tones for mobile phones? Other surveys and interviews conducted by the China Market Research Group (CMR) suggests that eBay’s listing fees were not a reason for eBay’s failure...
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In fact, eBay Asia still lost customers even after offering fee listings in 2006. CMR’s survey also suggests that Asia’s lack of trust in eBay itself is a reason for its failure. The Chinese consumers prefer to buy from brands and companies that they can actually trust. They are looking for top notch customer service and eBay in Asia has been said to have bad service and did nothing to focus on building up the people’s trust...
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