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international management

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Issue:

Business

 

Written by:

Mary B

 

Date added:

September 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 530

 

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3948 times

 

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Firstly, as regards communication, Donnar is a B-to-B company, so they don t ad for the public. However, they try to convey a strong message to their customers in Australia. "The message of an advertisement refers to the facts or impressions the advertiser wants to convey to potential customers." (book, p...
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Their global communication policy is 'think globally, act locally' (Catts, C., 2004, email, 5th April) which means that they use the same commercials in Australia and in China, but not the same actors. The medium (communication channel) used is ATM managers, banks and past relationships (Catts, C., 2004, email, 5th April)...
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General issues of this essay:
CRM and International Channel Management Case Analysis of Dell: Selling directly, globally EMC from an international management point of view International Business Management International Management Process International Management international management international management L'Oreal: The making of an international super-organization Managerial Cognition and the International Strategy-making Process in European Telecom MNCs marketing management - promotion International Business management The Decision Making Process As It Relates to Planning International Management Evaluating An Enthalpy Change That Cannot Be Measured Directly.
 

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