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International Marketing
Essay specific features
Written by:
Willie B
Date added:
October 28, 2013
Level:
University
Grade:
A
No of pages / words:
13 / 3380
Was viewed:
1451 times
Rating of current essay:
Essay content:
It is important that in
international marketing, product, pricing, distribution and
promotional strategies be adapted accordingly. In order for
an international firm to function properly, cultural, social,
economic, and legal forces within the country must be
clearly understood. The task of International marketing is
more difficult and risky than expected by many firms...
displayed 300 characters
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The task of International marketing is
more difficult and risky than expected by many firms.
One of the most controlling factors of international
marketing is management. It is very important for managers
to recognize the differences as well as similarities in buyer
behavior. Many mistakes can occur if managers fail to
realize that buyers differ from country to country...
displayed 300 characters
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