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Essay

International marketing

Essay specific features

 

Issue:

Business

 

Written by:

Stephanie S

 

Date added:

March 29, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1356

 

Was viewed:

6029 times

 

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Essay content:

A company must initially decide if it is beneficial to go international, and then define its international marketing policies and objectives to create an effective promotional campaign. The Decision Whether to Market Internationally A global industry is defined as "an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall global positions" (Porter, 1980, p...
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275). Though some U.S. businesses would prefer to eliminate foreign competition through restrictive legislation, a more effective way to compete is to continuously improve products and to contemplate marketing abroad (Kotler, 2000, p. 366). There are several factors that attract more and more companies into the global marketplace, according to author Philip Kotler (2000, p...
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General issues of this essay:
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