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Essay

International marketing

Essay specific features

 

Issue:

Business

 

Written by:

Gary P

 

Date added:

August 20, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1620

 

Was viewed:

5838 times

 

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Essay content:

These directly affect the economic viability of the product, since some of the factors affect profitability. There are also political, social and cultural climate factors to be considered in foreign markets. These factors have a profound effect on attitude and behavior of the general public, and then affect the choice demand of foreign products...
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The increasing diversity of the socio-cultural in which research is being conducted, implies that international marketing researchers will need to develop the capability to conduct and co-ordinate research spanning a brand range of environmental contexts and research questions. In essence, researchers will need to be able to tailor research questions, and adapt research instruments and administration procedures to different environments, as well as to interpret or translation questionnaires or research instruments...
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