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Essay

international marketing

Essay specific features

 

Issue:

Business

 

Written by:

Virginia W

 

Date added:

July 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 798

 

Was viewed:

1560 times

 

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Essay content:

Organisations must accept that differences in values, customs, languages and currencies will mean that some products will only suit certain countries and that as well as there being global markets e.g. for BIC and Gillette razors, and for Coca-Cola drinks, there are important regional differences - for example advertising in China and India need to focus on local languages...
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for BIC and Gillette razors, and for Coca-Cola drinks, there are important regional differences - for example advertising in China and India need to focus on local languages. Just as the marketing environment has to be assessed at home, the overseas potential of markets has to be carefully scrutinised...
displayed 300 characters

General issues of this essay:
China Sport Product Market Analysis EXPERIAN – Entering a new market with a new product Examining The Impact Of Product Attributes On Perception Towards Brand Product How is Scion addressing its Target Market with regard to Positioning and the Product itself? Introducing New Product into Foreign Market Market Size Assessment Market analysis for product software Market size Market-Product Grid for Potato Chips Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives The 4 Market Position and an example of a product advertizing how they make there product sell Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets
 

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