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Essay

International Marketing Mixes

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Issue:

Business

 

Written by:

Gregory H

 

Date added:

July 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 626

 

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9410 times

 

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Essay content:

Microsoft announces their product before it is introduced, but such announcements also alert competitors and removes the element of surprise. During the introduction stage, the primary goal is to establish a market and build primary demand for the product class. The following are some of the marketing mix implications of the introduction stage: Product - one or few products, relatively undifferentiated Price - Generally high...
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The following are some of the marketing mix implications of the introduction stage: Product - one or few products, relatively undifferentiated Price - Generally high. In some cases a penetration pricing strategy is used and introductory prices are set low to gain market share rapidly. Distribution - Distribution is selective and scattered as the firm commences implementation of the distribution plan...
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