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Essay

International Marketing Planning Process

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Issue:

Business

 

Written by:

Frances S

 

Date added:

May 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2817

 

Was viewed:

5804 times

 

Rating of current essay:

good 331, average 77, bad 2 (total score: 4.5)
 
Essay content:

In other words, planning is the jobs of making things happen that may not otherwise occur. Planning relates to the formulation of goals and methods of accomplishing them, so it is both a process and a philosophy. Structurally, planning may be viewed as corporate, strategic, and/or tactical. International corporate planning is essentially long-term, incorporating generalized goals for the enterprise as a whole...
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International corporate planning is essentially long-term, incorporating generalized goals for the enterprise as a whole. Strategic planning is conducted at the highest levels of management and deals with products, capital, and research, and long-and short-term goals of the company. Tactical planning, or market planning, pertains to specific actions and to the allocation of resources used to implement strategic planning goals in specific markets...
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