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Essay

International Marketing- Research.

Essay specific features

 

Issue:

Business

 

Written by:

David R

 

Date added:

May 10, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 3064

 

Was viewed:

2937 times

 

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Essay content:

In foreign markets, you do not have the same kind of personal familiarity with the markets, and therefore need to make up for it with more extensive research. The results of this research should then be considered in light of what the firm can deliver. Doing detailed research is costly; a firm would typically only do detailed research on the countries believed to be the most promising...
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Demand Analysis The firm needs to analyze and segment its customers. It should clearly identify who are the accessible, target customers. It should understand how the country's culture might affect demand for its product. Consider income levels, demographics, education levels, distribution of incomes, urbanization, consumption patterns...
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General issues of this essay:
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