International Selling

Essay specific features

 

Issue:

Business

 

Written by:

Nicholas B

 

Date added:

July 29, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 753

 

Was viewed:

1304 times

 

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Essay content:

An attempt should be made to understand this symbolism and turn it to positive selling advantage. Religion, a material culture and aesthetics are outward manifestation of a culture and give an indication of how consumers in a particular culture behave. The firm selling overseas records an understanding of why consumers behave in that way...
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The religion practiced by a culture can give insights into its member’s behaviour. Therefore, a company must be aware of religious differences in its foreign markets and be prepared to make adaptation both in selling operations and the products themselves. Education gives the firm an insight into the nature and sophistication of consumers in different countries...
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