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Essay

International Strategy Of The Vodafone Group Plc

Essay specific features

 

Issue:

Business

 

Written by:

John B

 

Date added:

December 14, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 264

 

Was viewed:

7270 times

 

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Essay content:

Introduction The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external environment of their home market. Also it has been explained what Vodafone international strategy is and why there is such interest in the emerging market...
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It is also focused on the reasons that Vodafone chose to enter the India market and why the mode of entry they used was chose a joint venture rather than starting moving to a new country using their existing UK strategy. The following theories and analysis has been used; • Porter five forces • Prahalad and Hamel’s core competencies • SWOT analysis • PEST analysis The sources used to carry out this research include secondary information which is the Vodafone’s annual report, internet resources and also the course Textbook...
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