Internet, Internationalisation and Customer Value Creation - The Case of Medical Information On the Internet

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Robert T


Date added:

December 21, 2013








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31 / 8547


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Many new business ventures were launched aimed at selling and supporting software, hardware, infrastructure and service providing for the operation and utilisation of the Internet itself. New companies, initially and later also the established and traditional companies, were experimenting with the electronic business, as attempts to use the Internet as a channel for distribution of products, as a new channel for market communication and reaching out to new markets...
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Since the digital economy was about to develop there was an idea that there was only room for one industry-leader in each industry. The concepts of positive feed-back and the winner takes it all (see, e.g. Shapiro & Varian, 1999) pushed many of the ventures to aim at several national markets, and even the world-market, already from the beginning...
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