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Essay

Internet Keywords

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Issue:

Business

 

Written by:

Fernando B

 

Date added:

May 31, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2144

 

Was viewed:

8281 times

 

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Essay content:

An example of trademark infringement is when a company used a phrase or similar phrase owned by a competitor when selling their product. When a company uses a competitor's famous trademark in a way that dilutes its goodwill in the marketplace, trademark dilution has occurred. If a company were to divert a competitor's customers to do business with them through misleading practices, the company engaged in unfair competition...
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If a company were to divert a competitor's customers to do business with them through misleading practices, the company engaged in unfair competition. Google used to police the sale of keywords but in 2004, Google abandoned its clearance process of selling keywords. This may be because more than 95% of Google's revenue is from the selling of keywords...
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General issues of this essay:
Martha Stewart Brand Dilution Dilution Harry Potter Trademark Internet Advertising Internet Advertising/Speech Internet Keywords The effect of Work Design on other organisational functions and activities including Production, Finance, Human Resources, and Marketing etc. Trademark Law and the Internet Trademark Infringement False Advertising Internet Advertising Internet Advertising/speech Psycology: False Memory (+Psyc Outline: False Memory) Autism: False Words And False Hope Internet Advertising
 

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