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Essay

Internet Marketing

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Issue:

Business

 

Written by:

Jeffery P

 

Date added:

January 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1338

 

Was viewed:

4756 times

 

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Essay content:

Physical absence from the market and lack of consumer exposure is a serious marketing challenge for cyber brands. Whereas extension brands have the advantage previous customer experience and brand image which makes them more competitive. However few cyber brands such as Amazon, Expedia and CDNow have captured a significant market share posing a threat to existing players...
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Internet shoppers expect much more than lower prices. Cyber brands should focus on building brand awareness and develop a trust-based relationship. Extension brands should take advantage of their brand image and use cross promotional strategies such as giving coupons which can be redeemed online or advertise in store campaigns on their website (Saasksjarvi & Saimee, 2007)...
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General issues of this essay:
Blockbuster database information Customer Requirements Translated Into Products/Services Internet, Internationalisation and Customer Value Creation - The Case of Medical Information On the Internet Solving the Information and Communication Summary Report: Strategic Alignment: Leveraging Information Technology for transforming Organizations The Technical System: Information, Information Technology, and Information Systems Users of Accounting information Information Technology And Quality Customer Service Mkis Support For The Marketing Perceptions of Administrative and Academic Support Services by Student Airbus's New Support Strategy Values Customer Service How Information Technology Has Influenced Our Organizations In This Modern World Information Technology In The Management Of Organizations Internship Experience Customer Tech support OFFSHORE OUTSOURCING OF INFORMATION TECHNOLOGIES SERVICES
 

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