Internet marketing methods include:
? Search engine marketing- search engine optimization
? Display advertising- graphic information (flash-web banners, logo, photographs)
? E-mail marketing- form of direct marketing
? Affiliate marketing- web-based marketing, business pays affiliates for their marketing efforts
? Online reputation management- news, participation in blogs and forums, personal web sites
Benefits:
- Inexpensive in distributing information
- Media to a global audience in a low cost
- Allows consumers to research and purchase products and services at their own convenience
- It’s good demographics targeting
- Measurability, online campaigns can be traced, measured and tested, where businesses can see whether the messages are appealing to the consumers
- Online campaigns allows immediate results and response, where customers can get information immediately and personally
Disadvantages/limitations:
- Requires a lot of planning and careful execution (determining strategy and the effectiveness of marketing campaigns)
- Not all people can get the message as it requires them to use new technologies
- Some large complicated web sites causes low speed internet connections, which is hard for consumers to download information
- Inability for customers to touch, smell, taste or try the product before they purchases it online (but they usually have return policies and in store pick up)
- Security concerns, where many consumers have doubts about buying products over the internet as they done trust their personal information will remain private, and also doubt that it might be a fraud website
Consumers also concerns about whether they will receive what they have purchased displayed 300 characters
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Internet marketing methods include:
? Search engine marketing- search engine optimization
? Display advertising- graphic information (flash-web banners, logo, photographs)
? E-mail marketing- form of direct marketing
? Affiliate marketing- web-based marketing, business pays affiliates for their marketing efforts
? Online reputation management- news, participation in blogs and forums, personal web sites
Benefits:
- Inexpensive in distributing information
- Media to a global audience in a low cost
- Allows consumers to research and purchase products and services at their own convenience
- It’s good demographics targeting
- Measurability, online campaigns can be traced, measured and tested, where businesses can see whether the messages are appealing to the consumers
- Online campaigns allows immediate results and response, where customers can get information immediately and personally
Disadvantages/limitations:
- Requires a lot of planning and careful execution (determining strategy and the effectiveness of marketing campaigns)
- Not all people can get the message as it requires them to use new technologies
- Some large complicated web sites causes low speed internet connections, which is hard for consumers to download information
- Inability for customers to touch, smell, taste or try the product before they purchases it online (but they usually have return policies and in store pick up)
- Security concerns, where many consumers have doubts about buying products over the internet as they done trust their personal information will remain private, and also doubt that it might be a fraud website
Consumers also concerns about whether they will receive what they have purchased displayed 300 characters
