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Introduction to Consumer Behaviour and Marketing Strategy

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Written by:

Antoine L


Date added:

January 10, 2016








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2 / 312


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It also includes all the things in the environment that influence these thoughts, feelings, and actions ? consumer behaviour is therefore dynamic, involves interaction, and involves exchanges: ? Consumer Behaviour is dynamic? ?because thinking, feelings and actions of consumers are constantly changing (e...
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think of effect of the internet on information searching behaviour) ? consumer research must keep up with this development ? Consumer Behaviour involves interaction? ?among peoples thinking, feelings, actions, and the environment. The more marketers know about these interactions, the better they can satisfy the consumer ? Consumer behaviour involves exchanges? ? mostly between customers and sellers...
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