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Essay

Introduction to Industrial Marketing and Organisational Procurement

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer F

 

Date added:

June 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 3980

 

Was viewed:

2887 times

 

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Essay content:

During the 20th century it made its most rapid development and consolidated itself as an important business function and as a way of doing business. The majority of this development took place in the United States. A big contribution came also from Britain due to the industrial revolution. By the late 1990s, all types of organizations in the USA and Western Europe had adopted a marketing orientation and looked for a way to become even more customer focused (i...
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By the late 1990s, all types of organizations in the USA and Western Europe had adopted a marketing orientation and looked for a way to become even more customer focused (i.e. through relationship marketing). The development of marketing The roots of marketing lie back in the time when people began to produce crops or goods which were surplus to their own requirements...
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General issues of this essay:
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