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iPhone

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Issue:

Business

 

Written by:

Douglas B

 

Date added:

September 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 820

 

Was viewed:

4730 times

 

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Essay content:

The big question, and the topic of an article I recently read in the Wall Street Journal, is whether the iPhone will have trouble attracting customers due to the high price tag. Granted, Apple has a large and loyal fan base that can be counted on to rush out and buy almost anything the company produces...
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That said, Apple has produced a few lemons (e.g. Macintosh Cube, Newton) that even its own fanatics won't buy. Company Apple's recent decision to drop the "Computers" from its corporate name reflects its increasing focus on the entire consumer electronic experience. Apple's legacy still remains with the design, manufacturing and marketing of personal computers and related software...
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