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Iphone 3g
Essay specific features
Written by:
Thomas C
Date added:
February 19, 2017
Level:
University
Grade:
A
No of pages / words:
3 / 745
Was viewed:
1573 times
Rating of current essay:
Essay content:
Apple’s marketing strategy is so advanced, that every launch of a new Apple product is a worldwide event. The last Apple’s event was July 11, 2008: the launch of the new iPhone 3G. How Apple has succeeded in entering the mature and saturated market that is the mobile market?
The story begins in June, 2007, when the iPhone first generation is launch in the US...
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Indeed, the iPhone does not have a GPS, the 3G, and the possibility to send MMS… The product is a success but Apple did some mistakes concerning the marketing strategy.
In June 2007, the iPhone has been launch in the US at the price of $599. Only three months later, the price has felt to $399, which mean a 33% rebate...
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