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Essay

Is Royal Mail justified in offering and promoting its direct mail services?

Essay specific features

 

Issue:

Business

 

Written by:

Angie V

 

Date added:

November 10, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 611

 

Was viewed:

373 times

 

Rating of current essay:

 
Essay content:

The way direct mail works according to Royal Mail: business customers it has give promotion of their goods/services in the direct mail letters and for every ?0.31p spent, ?14 is returned to them. However there are numerous difficulties with this service, which will be highlighted throughout the report...
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Forecasts can be made based upon direct mail figures of a continuous increase in volume; although in current day reality it is found already to be very successful. However, there are social implications associated with rise of volume that drives down the figures. ‘’Direct mail, in its present form, is facing an increasingly tough future with the inexorable advance of email, SMS messaging and other mobile communications...
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General issues of this essay:
Is Royal Mail justified in offering and promoting its direct mail services? Direct Mail CRM and Direct Mail Direct Mail Marketing Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ... e-mail and electronic mail We've Got Mail - Always mail mail E-mail policy synapsis of you've got mail Summary of We've Got Mail Always example of junk mail junk mail Yahoo Mail E-Mail business
 

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