Is Royal Mail justified in offering and promoting its direct mail services?

Essay specific features

 

Issue:

Business

 

Written by:

Angie V

 

Date added:

November 10, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 611

 

Was viewed:

357 times

 

Rating of current essay:

 
Essay content:

The way direct mail works according to Royal Mail: business customers it has give promotion of their goods/services in the direct mail letters and for every ?0.31p spent, ?14 is returned to them. However there are numerous difficulties with this service, which will be highlighted throughout the report...
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Forecasts can be made based upon direct mail figures of a continuous increase in volume; although in current day reality it is found already to be very successful. However, there are social implications associated with rise of volume that drives down the figures. ‘’Direct mail, in its present form, is facing an increasingly tough future with the inexorable advance of email, SMS messaging and other mobile communications...
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