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Essay

Is SlimFast a good strategic fit

Essay specific features

 

Issue:

Business

 

Written by:

Micheal B

 

Date added:

October 6, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 287

 

Was viewed:

5988 times

 

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Essay content:

2.Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast will be a better performer under Unilever than as a stand-alone brand? Is SlimFast a good strategic fit? Why are sales nosediving in 2003? What should be done? Is Slim-Fast a good strategic fit given that there are no other important diet products in Unilever's product/brand portfolio? 3...
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2.Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast will be a better performer under Unilever than as a stand-alone brand? Is SlimFast a good strategic fit? Why are sales nosediving in 2003? What should be done? Is Slim-Fast a good strategic fit given that there are no other important diet products in Unilever's product/brand portfolio? 3...
displayed 300 characters

General issues of this essay:
comparison between unilever and p&g Is SlimFast a good strategic fit Magnum Unilever Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Slimfast The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Unilever Unilever Unilever Unilever Unilever Unilever Unilever When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand unilever
 

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