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Is The Purpose Of Advertising To Create Cognitive Dissonance
Essay specific features
Written by:
Hans M
Date added:
May 26, 2011
Level:
University
Grade:
A
No of pages / words:
7 / 1866
Was viewed:
893 times
Rating of current essay:
Essay content:
I will try to provide concrete examples of fear appeals and I will take into consideration the ethical aspect of fear appeals. In last part, I will give some examples, where advertisements are used to reduce the cognitive dissonance.
The purpose of advertising is simply to sell a product or a service...
displayed 300 characters
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In social contexts ads have many other applications such as reducing accidents, increasing voting and reducing smoking which must be assessed instead of profit. However people do not automatically buy a product after they are exposed to an ad. First, they have thoughts or feelings about a product, and then they buy it...
displayed 300 characters
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