Jaguar PLC, 1984

Essay specific features

 

Issue:

Business

 

Written by:

Joseph R

 

Date added:

February 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 273

 

Was viewed:

8391 times

 

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Essay content:

A ?55 million research and development centre was opened at Whitley, Coventry in 1988, which is where all Jaguars are designed. In 1990 the company was purchased by the Ford group and in 1999 the parent group formed the Premier Automotive Group which included Volvo, Aston Martin and later Land Rover...
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Despite critical acclaim, sales proved difficult in the key American sector hit by recession, and Jaguar was forced to end production at Browns Lane the following year. Since then, The Big Cat has fought back with the unveiling of the Advanced Lightweight Coupe concept car at the Detroit Motor Show, to replace the current XK series...
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