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JC Penney Marketing Research Outline

Essay specific features

 

Issue:

Business

 

Written by:

Walter G

 

Date added:

March 1, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 442

 

Was viewed:

5527 times

 

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Essay content:

households. · Currently 16% of sales · Potentially 30% of sales Modern Spenders · 35-54 years of age · Dual-earner households · 0-2 children (often includes teenagers) · Consumption oriented · No strong retail loyalties & relationships · Retail loyalties more likely · Established shopping patterns · Time-starved · 27% of U...
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households. · Currently 16% of sales · Potentially 30% of sales Modern Spenders · 35-54 years of age · Dual-earner households · 0-2 children (often includes teenagers) · Consumption oriented · No strong retail loyalties & relationships · Retail loyalties more likely · Established shopping patterns · Time-starved · 27% of U...
displayed 300 characters

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