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Essay

Jensen Shoes

Essay specific features

 

Issue:

Business

 

Written by:

Victor F

 

Date added:

January 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2003

 

Was viewed:

9254 times

 

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Essay content:

The strategy is to define opportunities for new markets and new products and to report in time for the annual board of director's meeting. The executive management charged Sally Briggs with developing this strategy, she then in turn assigned Chuck Taylor the project. Taylor set about the project by reorganising his group and establishing three Strategic Product Managers Kyle Hudson, Robert Murphy and Jane Kravitz...
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Each was assigned a market to develop. Jane Kravitz was assigned casual wear and her strategic performance objectives (s.o.'s) included marketing plans for several vertical markets: African-American, Latino, Mature College, Pre-teens, Men and Women. Jane Kravitz divided her s.o.'s between Larry Bunton, Cheryl Abbott and Lyndon Twitchell...
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General issues of this essay:
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