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Essay

Jet Blue Marketing Mix

Essay specific features

 

Issue:

Business

 

Written by:

Grant M

 

Date added:

May 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 618

 

Was viewed:

2487 times

 

Rating of current essay:

 
Essay content:

Due to the fact that the company only purchases new planes of a single type, maintenance downtime is reduced and it is able to keep its planes in the air. In fact, JetBlue maintains the highest in-air average in the industry. Additionally, JetBlue employs an “operational recovery tool” technology that allows planners to minimize flight cancellations and delays...
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In fact, JetBlue maintains the highest in-air average in the industry. Additionally, JetBlue employs an “operational recovery tool” technology that allows planners to minimize flight cancellations and delays. On board, JetBlue prides itself on treating all customers as equals and providing more comfort than other airlines...
displayed 300 characters

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