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Essay

Jet Blue PR Campaign: Strategy Paper

Essay specific features

 

Issue:

Business

 

Written by:

Mark R

 

Date added:

June 23, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 774

 

Was viewed:

8944 times

 

Rating of current essay:

 
Essay content:

And the consequences of such behavior, weather condoned or not, can be damaging and costly. The acts of one individual can swell in to a magnanimous pot of bad PR, heating and stewing, boiling away corporate profits as the public protests and boycotts. JetBlue has established the following three objectives regarding Blues public relations campaign...
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JetBlue has established the following three objectives regarding Blues public relations campaign. First, JetBlue must play damage control: JetBlue must do everything in its power to limit and control the damage caused by the racist acts of their senior manager. The manner in which JetBlue will do this will be later in the paper...
displayed 300 characters

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