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JetBlue:Leadership with Wings
Essay specific features


Written by:
William C
Date added:
September 5, 2015
Level:
University
Grade:
A
No of pages / words:
7 / 1831
Was viewed:
6922 times
Rating of current essay:
Essay content:
This growing discount airline works to keep its costs down and implies this goal by offering one-class service and eliminating airport lounges and full meal services. JetBlue relies completely on technology with an operation strategy of choosing less crowded airports located near large cities to keep its turnaround down...
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In addition, JetBlue offers leather seats, LiveTV (a satellite service with programming provided by DirectTV), and began adding XM Satellite Radio to its fleet in 2005 to stress customer value.
According to our chapter, the Service Value Model has six components that focus on customer value. The quality of JetBlue flights is a perception based on the expectation that the customers have before they actually try out the service...
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