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Jetblue Porter analysis

Essay specific features

 

Issue:

Business

 

Written by:

Dionne H

 

Date added:

March 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 405

 

Was viewed:

7636 times

 

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Essay content:

Major airlines such as Delta, United and American offer a substantially similar flying experience to the customer, even though they try to differentiate by focusing on features such as frequent flyer programs and legroom. Given their hub-and-spoke systems, these airlines tend to fly to the same cities and tend to appeal to business travelers who have the least price sensitivity...
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This commodity-like quality intensifies rivalry by engendering price-based competition. Additionally, the industry is extremely sensitive to economic cycles. When the economy contracts business travel declines, which is particularly adverse for airlines insofar as corporate travelers display relatively price-inelastic demand...
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