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Essay

Jetblue Rising

Essay specific features

 

Issue:

Business

 

Written by:

Bessie B

 

Date added:

April 13, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2596

 

Was viewed:

8678 times

 

Rating of current essay:

 
Essay content:

The stigma in the airline industry has been that low-fare/low-cost equals low frills. Our goal is to convince domestic travelers that with JetBlue they don't have to sacrifice comfort, service, in-flight entertainment, and other amenities to obtain a low-fare ticket. II. The Creative Platform A. The Issue 1...
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The Issue 1. Reality Strategy Goal-To establish JetBlue as a leading low fare, low cost passenger airline by offering customers high-quality customer service and a differentiated product. Plan-JetBlue strives to offer low fares that stimulate market demand while maintaining a continuous focus on cost-containment and operating efficiencies...
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General issues of this essay:
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