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Essay

JetBlue Strategic Management

Essay specific features

 

Issue:

Business

 

Written by:

Abraham C

 

Date added:

September 15, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 828

 

Was viewed:

6270 times

 

Rating of current essay:

 
Essay content:

Legacy carriers developing low-cost offshoots Customers: 661 million domestic passengers. Expected growth in business customers Degree of vertical integration: mixed; some have low cost reservation systems, alliances with regional and international airlines as well as hotels. Hedged fuel costs. Sabre Holdings and Galileo International connect airlines with travel agents...
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Hedged fuel costs. Sabre Holdings and Galileo International connect airlines with travel agents. No mention of airlines employing in-house catering. Learning curve effects: not a factor in this industry Ease of exit/entry: aircraft, terminals, infrastructure and staffing are expensive Technology/Innovation: R & D essential in creating efficiencies and reducing expenses with turn-around times, fuel costs, reservations etc Product Characteristics: diverse; customers can receive top end service through to low cost travel and ongoing international hook-ups...
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General issues of this essay:
jetblue JetBlue Airways JetBlue Airways: Can It Survive in a Turbulent Industry JetBlue IPO Pricing JetBlue Strategic Management JetBlue JetBlue Jetblue Airlines Jetblue Airways Jetblue Rising Jetblue jetBlue Airlines jetblue Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment U.s Auto Industry's Market Share And Fluctuations
 

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