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Jetstar
Essay specific features
Written by:
Anonymous
Date added:
October 30, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 664
Was viewed:
8328 times
Rating of current essay:
Essay content:
The article outlines the considerations and specifications that Qantas and thus Jetstar have undertaken in order to accomplish its "first foray overseas" as part of its "segmentation strategy". Jetstar's expansive venture is then obviously significant and relevant to the study of international business's (any business transaction which involves a cross-border commercial transaction) and the goals and barriers achieved and endured...
displayed 300 characters
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Jetstar's expansive venture is then obviously significant and relevant to the study of international business's (any business transaction which involves a cross-border commercial transaction) and the goals and barriers achieved and endured.
WHY THE ARTICLE IS SIGNIFICANT TO IB
Subsidies
The article suggests that Qantas may draw upon subsidy advantages granted by the Australian government through the all-economy "Australian Airlines" subsidiary in order to help the expansion of Jetstar on "low-yielding routes"...
displayed 300 characters
General issues of this essay:
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