joggers universe

Essay specific features

 

Issue:

Business

 

Written by:

Michelle V

 

Date added:

April 4, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 474

 

Was viewed:

2112 times

 

Rating of current essay:

 
Essay content:

She should also create some special freebie that would gain word of mouth publicity to bring more people to her stores. Evaluate the alternative strategies she is considering. She has the right idea with the custom made shoes. The serious joggers would love this because they know what benefit they get from a shoe fitting perfectly...
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The small investment she has initially will be no problem once the word gets out that she has this special service or product offering. Is her primary problem her emphasis on running shoes, her emphasis to hang on to her current customers, or is it something else? I think it is a combination of these, she loves running shoes and this is how she started and expanded her business in the first place...
displayed 300 characters

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