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Johnson & Johnson (A)

Essay specific features

 

Issue:

Business

 

Written by:

Shirley E

 

Date added:

February 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4638

 

Was viewed:

6220 times

 

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Essay content:

With $100,000 in capital and the help of his brothers, James and Edward, they established Johnson & Johnson. Their prospect with J&J was “to manufacture and sell medical, pharmaceutical, surgical and antiseptic specialties and analgesic goods.” Johnson & Johnson quickly became a leader in the healthcare field and by 1910 (when Robert died) the company had already introduced revolutionary surgical dressings, established a bacteriological laboratory and published the book “Modern Methods of Antiseptic Wound Treatment...
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J&J expanded internationally starting with Canada in 1919 and then Great Britain in 1924. By 1983, J&J was one of the world’s most successful health care companies with their product lines consisting of consumer products (baby care, surgical dressings, first aid, nonprescription drugs), professional products (surgical dressings, sutures, diagnostic products), pharmaceutical prescriptions and industrial products (nonwoven fabrics, edible sausage casings)...
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General issues of this essay:
LEAD USER ANALYSIS FOR THE DEVELOPMENT OF NEW INDUSTRIAL PRODUCTS Case 17 ? Johnson & Johnson History of Johnson and Johnson Importance of Responsive Replenishment in Consumer Products and Retail Industries Industrial Products Johnson & Johnson Case Study Johnson & Johnson internal and external analysis Johnson & Johnson: Building an Infrastructure To Support Global Operations Analysis Johnson And Johnson Case Analysis Johnson and Johnson Case Analysis Johnson and Johnson Orginzation johnson&johnson report My Tongue Brought Me Here Johnson And Johnson Introduction Good Products, Bad Products
 

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