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Essay

Johnson Wax

Essay specific features

 

Issue:

Business

 

Written by:

Norma C

 

Date added:

October 13, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 308

 

Was viewed:

4518 times

 

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Essay content:

The manageability was not considered a main copy point. And those who made repeat purchases were more likely than nonrepeaters to mention manageability. Based on the Blind use Test Results - Exhibit 1, it is clear that women aged 25-45, reported the Dull/Limp problems far more prominent than the Dry/Damage problems...
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The average for the Dull /limp problem was 63.3% and the Dry/Damage problems was 51.3%. Given these facts, I think Enhance should position itself closer to the dull/limp problems, since its perception of manageability is also closer to that target. The relevant perceptual dimensions outlined in Table A show that the relative importance of Conditioning was 33%, Clean was 27%, Manageability/effects was 23%, and Fragrance was 17%...
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