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Essay

Jollibee

Essay specific features

 

Issue:

Business

 

Written by:

Sandra C

 

Date added:

May 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 286

 

Was viewed:

677 times

 

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Essay content:

These hamburgers had been developed from a home-style recipe from Tony Tan's father, while McDonald's hamburgers came from a global recipe that did not appeal to local tastes in the same manner. In addition, Jollibee's dominant position stemmed from a unique political situation, in which a political opposition leader was assassinated in 1983...
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Following this event, McDonalds slowed its investment in the Phillipines, and Jollibee was able to build a base and compete without much pressure. The subsequent growth in nationalism and local pride further helped secure Jollibee's local success against McDonalds. 2. How would you evaluate Tony Kitchner's effectiveness as first head of Jollibee's international division? Does his broad strategic thrust make sense? How effectively did he develop the organization to implement his priority? It should first be noted that Kitchner was incredibly effective in implementing his vision and acting on his strategy...
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