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Essay

Jollibee Phenomenon

Essay specific features

 

Issue:

Business

 

Written by:

Jonathan Y

 

Date added:

January 25, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

18 / 4921

 

Was viewed:

3716 times

 

Rating of current essay:

 
Essay content:

In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork fo r sustained expansion locally and beyond the Philippines...
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From a handful of stores 32 years ago, Jollibee now boasts of more than 600 stores and over 30 international stores. Expanding market coverage To achieve its long-term goal to be the country’s food service leader, Jollibee acquired Greenwich Pizza in 1994. A year later, the company obtained the franchise of Delifrance, an international food company...
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General issues of this essay:
International Expansion:Jollibee Jollibee Food Corporation Jollibee Phenomenon Jollibee jollibee burgers jollibee SUPERIOR MANUFACTURING PROJECT Jollibee jollibee Poverty and rapid population growth Prohibition Led To The Rapid Growth Of Organized Crime jollibee phenomenon jollibee Some Effects of Rapid Population Growth What are the Problems Associated with Rapid Urban Growth?
 

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