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Jones And Blair
Essay specific features
Written by:
Kenneth B
Date added:
August 15, 2015
Level:
Grade:
B
No of pages / words:
2 / 459
Was viewed:
5557 times
Rating of current essay:
Essay content:
The major question facing the Jones•Blair Company is to “Consider the question where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company.”
The industrial pigments and coating markets is an emerging field. Marketing management should understand the target group and focus on exploring marketing problems in each group then focus on how to serve the customers best...
displayed 300 characters
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Marketing management should understand the target group and focus on exploring marketing problems in each group then focus on how to serve the customers best. Jones•Blair primary targets are “approximately 50 percent of architectural coatings dollar sales are accounted for by do-it-yourself (DIY) painters...
displayed 300 characters
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