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Essay

Jones Blair

Essay specific features

 

Issue:

Business

 

Written by:

April F

 

Date added:

September 16, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1242

 

Was viewed:

6414 times

 

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Essay content:

However, the President, Alexander Barrett and the senior management executives know that there are some areas that they need to improve on. Statement of the Problem Jones•Blair has a major struggle with the sales of their architectural paints in the DFW areas. This is because they have the highest priced product in a very price competitive segment of the market...
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This is because they have the highest priced product in a very price competitive segment of the market. Their sales are best with professional painters in the non-DFW areas; the professionals are much more quality oriented rather than being driven by price. Unfortunately, they have a very low market share with the non-DFW household, “do-it-yourself”, market...
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