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Jones Blair

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Issue:

Business

 

Written by:

Kimberly D

 

Date added:

February 25, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 938

 

Was viewed:

8716 times

 

Rating of current essay:

 
Essay content:

Smaller companies like Jones-Blair compete on quality differentiation by producing high quality, regionally specific paint products. The market consists of three primary segments, do-it-yourself painters, professional painters, and contract painters. The do-it-yourself painters desire a “covering” paint at a low price and view quality as an order qualifier, not an order winner...
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Contract painters are even more price sensitive, viewing paint as a commodity, seeking the lowest possible price for large scale projects. Professional painters rely on the quality of the paint they use to augment their reputation, so quality is of critical importance in the paint products they purchase...
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