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Jones Blair Case Analysis
Essay specific features
Written by:
Gary T
Date added:
July 30, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 372
Was viewed:
4046 times
Rating of current essay:
Essay content:
needs to address
2.Analysis of the US paint industry and Jones Blair
Co.area
3.Recommandations and arguments
Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states.
The US paint industry:
Architectural coatings: 43%
- general purpose paints
- varnishes
- lacquers
OEM coatings: 35%
- applied to original equipement during
manufacturing
Special purpose coatings: 22%
- special applications
- environmental conditions
Outlook for Architectural Paint Coatings and Sundries:
-Mature market with Long-term sales growth
-Competition in the market is hard
-Several small companies have competed succesfully
against paint manufacturers
Architectural coatings:
Analysis by distribution, customers
Distribution: mass merchandisers 50%
specialty paint stores 36%
lumberyard and hardware 14%
1000 outlets in the market
Customers:
Do-it-yourself consumers 50%
Professional painters 25%
Painting contractors 25%
Jones Blair Company:
-Regional paint manufacturer
-Annual dollar sales had increased 4% over the past
decade
-JBC market share: 15% total dollar sales
-In 1997, Sales volume $ 12 million Margin 9...
displayed 300 characters
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needs to address
2.Analysis of the US paint industry and Jones Blair
Co.area
3.Recommandations and arguments
Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states.
The US paint industry:
Architectural coatings: 43%
- general purpose paints
- varnishes
- lacquers
OEM coatings: 35%
- applied to original equipement during
manufacturing
Special purpose coatings: 22%
- special applications
- environmental conditions
Outlook for Architectural Paint Coatings and Sundries:
-Mature market with Long-term sales growth
-Competition in the market is hard
-Several small companies have competed succesfully
against paint manufacturers
Architectural coatings:
Analysis by distribution, customers
Distribution: mass merchandisers 50%
specialty paint stores 36%
lumberyard and hardware 14%
1000 outlets in the market
Customers:
Do-it-yourself consumers 50%
Professional painters 25%
Painting contractors 25%
Jones Blair Company:
-Regional paint manufacturer
-Annual dollar sales had increased 4% over the past
decade
-JBC market share: 15% total dollar sales
-In 1997, Sales volume $ 12 million Margin 9...
displayed 300 characters
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