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Jones-Blair Case Report
Essay specific features
Written by:
Agnes P
Date added:
March 31, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1244
Was viewed:
9444 times
Rating of current essay:
Essay content:
Continuing disagreements between proposals made by the VPs of different Jones-Blair divisions are delaying a course of action.
One unmet company objective is the application of their efforts towards the correct market segment in geographic terms between the eleven-county DFW areas and the non-DFW areas...
displayed 300 characters
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Another unfulfilled target is the positioning of the Jones-Blair brand name in terms of price and awareness for the consumers. There is also an expressed discrepancy between the service quality and commission granted towards Jones-Blair sales representatives. Competition has increased with regards to other major producers (accounting for up to 60% of sales) and private store brands of paint (in which 50% of architectural coatings are sold under these store brands)...
displayed 300 characters
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