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Essay

Jones-Blair Case Report

Essay specific features

 

Issue:

Business

 

Written by:

Agnes P

 

Date added:

March 31, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1244

 

Was viewed:

9395 times

 

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Essay content:

Continuing disagreements between proposals made by the VPs of different Jones-Blair divisions are delaying a course of action. One unmet company objective is the application of their efforts towards the correct market segment in geographic terms between the eleven-county DFW areas and the non-DFW areas...
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Another unfulfilled target is the positioning of the Jones-Blair brand name in terms of price and awareness for the consumers. There is also an expressed discrepancy between the service quality and commission granted towards Jones-Blair sales representatives. Competition has increased with regards to other major producers (accounting for up to 60% of sales) and private store brands of paint (in which 50% of architectural coatings are sold under these store brands)...
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General issues of this essay:
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