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Jung's Strategic Plan For Avon
Essay specific features
Written by:
Mildred D
Date added:
June 9, 2014
Level:
Grade:
A
No of pages / words:
3 / 699
Was viewed:
2297 times
Rating of current essay:
Essay content:
Her strategic vision is to bring the Avon product line to consumers through new distribution channels including retail outlets like Sears and JC Penney. This retail initiative was not met with great enthusiasm from her board but the recommendations of their consultants (kiosks, full-line discount stores, and specialty stores) were still part of a market development grand strategy...
displayed 300 characters
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Team C will explore why this strategy is not the best approach for Avon to meet its corporate goals for growth in revenues.
? Specific faults in proposed market development options:
? Expansion into Sears and JC Penney has three primary drawbacks:
o Jung proposed entry into this market with an upscale exclusive product line, which would create mixed messages for the consumers and an assumption that products in the catalog were of lesser value...
displayed 300 characters
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